New title combining two player-favorite slot brands is now live exclusively on Caesars’ marquee online gaming platforms in multiple North American jurisdictions
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LAS VEGAS (May 29, 2025) – Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced the launch of a major exclusive online casino game in partnership with Light & Wonder on its marquee online casino platforms in New Jersey, Michigan, Pennsylvania and Ontario. Ultimate Fire Link Cash Falls by the Bay™ combines two beloved slot brands, Ultimate Fire Link and Cash Falls, and is now live for online casino players across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
Players on these premier online casino platforms can now enjoy early access to this thrilling new game, which promises to deliver an unparalleled gaming experience with its unique blend of features and engaging gameplay. In addition, Caesars will be hosting a select group of VIP Caesars Rewards® members in Atlantic City in celebration of the special debut. The Company is also running a wide range of omnichannel promotions across its brick-and-mortar casinos and digital platforms in all jurisdictions where the game is live, excluding Ontario. Offers range from special cash bonuses to the chance to win a BMW X3 via a giveaway taking place in New Jersey.
“Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms.”
Light & Wonder’s Ultimate Fire Link and Cash Falls are among the most popular slot games on casino floors at Caesars Rewards® destinations across North America. Known for their thrilling gameplay and captivating features, these titles now bring their innovative mechanics, immersive soundscapes, and stunning visuals to the online gaming world for the first time.
Players 21 and older in New Jersey can now be among the first to experience Ultimate Fire Link Cash Falls by the Bay™ by downloading the Caesars Palace Online Casino app on iOS or Android, or by visiting the platform on desktop. Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available for players 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. All platforms are seamlessly integrated with Caesars Rewards®, the industry-leading loyalty program. U.S. players can earn Caesars Rewards Credits, redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America
Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment proudly enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21.
In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility. For more information about Caesars Entertainment's Responsible Gaming program, please visit https://www.caesars.com/corporate.
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About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the U.S. and one of the world's most diversified casino entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through the development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards® loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. For more information, please visit www.caesars.com/corporate. If you think you or someone you care about may have a gambling problem, call 1-877-770-STOP (1-877-770-7867).
Responsible Gaming
Online Casino apps & websites available in MI, NJ, PA, WV and ON only.
Must be 21+. See Caesars.com/sportsbook-and-casino, CaesarsPalaceOnline.com, or HorseshoeOnlineCasino.com for full terms. Void where prohibited.
Know When To Stop Before You Start®. Gambling Problem? MI, NJ, WV, PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or WV: Visit 1800gambler.net; ON: Visit connexontario.ca or call 1-866-531-2600 or text CONNEX to 247247. Accruing Caesars Rewards credits is currently not available in Ontario when using Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino. ©2025, Caesars Entertainment
Media Contacts:
Brad Harwood, bharwood@caesars.com
Dominic Holden, dholden@caesars.com
Source: Caesars Entertainment Inc.; CZR