Guy Fieri is Bringing The
World’s Best Tailgate Back To
Big Game Sunday: Introducing Guy’s Flavortown Tailgate is
Better with Pepsi - Las Vegas Big Game Sunday
| Feb. 11th, 2024 |
Las Vegas, Nevada
Free for 15,000+ Fans, One of America’s Largest Food Festivals Returns With
Incredible Eats & Musical
Performances From Dustin Lynch
& Diplo
Taking place in the heart of the Las
Vegas Strip behind the High Roller, minutes
away from Allegiant Stadium and adjacent to CAESARS FORUM, the family-friendly event
will be the ultimate tailgate experience.
Fans can register
for FREE Tickets
powered by TickPick
OR Purchase VIP
Tickets Now
Dec. 12th, 2023, Las Vegas, Nevada - After a resounding success in its inaugural year, America’s
most iconic food personality and restaurateur is cooking up an even better recipe for Flavortown in partnership with
Medium Rare. Part food festival, part music festival, Guy
Fieri’s Flavortown Tailgate is Better with Pepsi will come to life steps away from
the iconic Las Vegas strip featuring 20+ Restaurant Pop Ups, a “Taste of Las Vegas,” custom created Guy Fieri
concepts, and tons of tailgate fun. In addition to all the incredible grub and drinks, fans will enjoy musical
performances from country music superstar Dustin Lynch and DIPLO.
A FREE event for family and friends of all ages, Guy will welcome Las Vegas locals and traveling football fans to
join him before kickoff on Big Game Sunday. Taking place on Sunday, Feb. 11, 2024 from 10:30 a.m. to 3:30 p.m.,
registration for FREE General Admission Tickets powered by TickPick is now open.
Fast Track General Admission Tickets, Guy’s VIP Clubhouse presented by Caesars
Rewards®, and VIP Tables are now available for purchase on
GuysFlavortownTailgate.com. Thanks to Cash App and Visa, Cash App Card holders
will have guaranteed access to the event’s free tickets for the next 24 hours - act fast and sign up for your very
own Cash App Card by visiting https://cash.app/cmp/get-cash-card.
An exclusive offering across the entire festival, Cash App Card holders will also receive 15% off their food and
beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Want to take your taste
buds on a journey? Experience Flavortown’s decadent culinary experiences with the Taste of Flavortown Ticket for
only $89.99! With this ticket, you will enjoy guaranteed access to the event as well as your own souvenir passport
which includes 10 tasting vouchers to sample bites from select Guy Fieri concepts and other restaurants.
“Holy moly we are BACK. This Tailgate is on fire - the perfect mix of food, drinks, tailgate fun, and music… It's a
recipe for success. I can’t wait to see 15,000 fans step off the Strip and into Guy’s Flavortown Tailgate - Better
with Pepsi!” - GUY FIERI
Guy’s Flavortown Tailgate is truly Better With Pepsi. Pepsi is
proud to present this year’s Guy’s Flavortown Tailgate and work closely with Guy to showcase how every food,
especially the quintessential tailgate bites, pairs Better With Pepsi. Pepsi will capture the eyes (and taste buds!)
of tailgate fans through an oversized Pepsi bar, custom curated Pepsi cocktails, and Guy’s favorite unapologetic
Pepsi & food pairings like Pepsi and wings, Pepsi and pizza, Pepsi and burgers and more! Pepsi will be available
for purchase at the event in the following flavors: Original, Zero Sugar, Diet, and Wild Cherry. No matter what you
choose, it’s all Better With Pepsi.
“It’s a well known fact that food tastes better with an ice-cold refreshing Pepsi-- so we couldn’t be more thrilled
that Guy Fieri, one of the most influential voices in the culinary world, agrees,” said Todd Kaplan, Chief Marketing
Officer – Pepsi. “Guy’s indulgent culinary creations are the perfect compliment to Pepsi - especially with the
unapologetic backdrop of Las Vegas! We can’t think of a better way for fans to enjoy gameday - with food, football,
Vegas, and Pepsi.”
Solidifying itself as one of the world’s leading culinary experiences, Guy’s Flavortown Tailgate 2023 welcomed
10,000+ fans through its doors at Big Game Sunday in Phoenix, and this year the event’s getting bigger, allowing
15,000+ guests the opportunity to step into the world of Guy Fieri. Taking place in the heart of the Las Vegas
Strip, located behind the High Roller and The LINQ Promenade, adjacent to CAESARS FORUM, the event will feature 20+
restaurants, exclusive Guy Fieri curated concepts, A Taste of Las Vegas highlighting local restaurants, an all-new
Better with Pepsi bar, Kingsford Smokehouse, Papa Johns Calzone Endzone, and so much more. Further showcasing how
everything, including the Tailgate, is Better with Pepsi, fans will have the ability to complete
their favorite Tailgate food with an ice-cold can of Pepsi.
Pepsi’s delicious flavor and vibrant citrus taste enhance any food, but especially the quintessential tailgate
favorites available at the event. To view the entire culinary lineup, please visit www.GuysFlavortownTailgate.com.
With musical performances headed to the Pepsi Main Stage, fans can expect special country music sets from
Dustin Lynch and Thomas Wesley presents: Diplo. Diving headfirst into the
Nashville scene with a slick country style, singer/songwriter Dustin Lynch mixes his country roots
with R&B and pop elements seamlessly. Following his chart-topping debut, Lynch released a number of
chart-topping hits including "Where It's At (Yep Yep)" and "Small Town Boy,” Lynch has been inducted into the Grand
Ole Opry and continues to top the Billboard Country charts to this day. Diplo, who will be doing an
iconic country set at Guy’s Tailgate, is one of the most dynamic forces in music today; a legend on his own, a
member of the now iconic Major Lazer, and a Grammy Award-winning artist. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil
— now certified Gold — and performed at Stagecoach.
Returning for another year of Tailgate fun, Cash App is continuing to encourage
consumers to do more with their money and unlock a number of incentives for Cash App Card holders.
Beginning today, Cash App Card holders will unlock access to guaranteed free tickets to the event for 24 hours. You
heard that right, the first 3,000 fans that sign up using their Cash App Card will receive guaranteed access to this
year’s Tailgate - act fast! Card holders will also receive 15% off their food and beverage purchases at all Tailgate
locations when using their Cash App Card at checkout. Cash App guaranteed free ticket promotion opens 12/12/23
at 10AM MT and closes 12/13/23 at 10AM
MT.
As an official partner of Guy’s Flavortown Tailgate, Anheuser-Busch and its signature beers
including Bud Light will be featured prominently across the festival through over-the-top activations, served at all
bars, and through an epic onstage “Bud Light Cheers” moment. The go-to beverage for 21+ tailgate fans everywhere, be
sure to stop by the Bud Light Hangout to grab a beer and some special prizes.
For those looking for a boost of energy during the Big Game Weekend, CELSIUS Essential Energy will
be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy. Made with 7 Essential vitamins
and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Guy’s
Flavortown Tailgate for the second year in a row, CELSIUS will be integrated across the entire event for all guests
to enjoy. CELSIUS will also produce an all-new “What’s Your Vibe?” Lounge, featuring a variety of CELSIUS flavors
for you to stay energized on Big Game Sunday.
Kingsford is bringing the smoke, and a whole lot of charcoal, to Guy’s Flavortown Tailgate.
Introducing Guy Fieri’s Smokehouse Pit, famed charcoal brand, Kingsford, will create a smoky spectacle fueled by Guy
curated recipe samples, photo moments, and bring the “back of house” to the “front of house.” The go-to brand for
BBQers everywhere, prepare to taste your favorite tailgate bites with a sublime, smoky twist.
Are you ready for Slider Sunday? We are – and we’re ready with King’s Hawaiian’s iconic rolls and
slider buns! Slider Sunday is a weekly ritual that’s all about bringing families and friends together to share good
times and irresistible sliders, and the Big Game is the ultimate Slider Sunday. Guy Fieri’s Slider Sunday Cookout
presented by King’s Hawaiian will feature complimentary sliders – including an all-new Big Game Sunday Slider
curated by Guy Fieri – as well as backyard games and photo moments.
It’s not a proper party without some pizza. Papa Johns has teamed up with Guy Fieri
to bring BETTER INGREDIENTS. BETTER PIZZA. to Guy’s Flavortown Tailgate. Papa Johns will be serving up fresh Papa
Johns favorites all day long - strip side. Make sure to grab a slice, test your luck on Papa Johns tailgate games,
and show us your best victory dance.
Caesars Rewards is proud to present Guy’s VIP Clubhouse. Offering premium views of
the Main Stage, complimentary food and beverage curated by Guy and more, Guy’s VIP Clubhouse presented by Caesars Rewards
is the best way for fans to experience Guy’s Flavortown Tailgate Las Vegas. Adjacent to CAESARS FORUM, fans can
purchase VIP tickets NOW by visiting GuysFlavortownTailgate.com.
Premium award winning vodka and high end spirits maker, Klutch
Vodka, is taking Big Game Weekend by storm. The official vodka of Guy’s Flavortown Tailgate, Klutch
cocktails will be available across the event and served from a custom built Klutch Kares bar. Klutch Kares is
committed to helping families with children with “special needs” in their community and with every cocktail
purchased at the Klutch Kares bar, $1 will be donated to the cause.
Tyson Foods, the food innovators and protein leaders known for their premium chicken products, is
excited to partner with Guy’s Flavortown Tailgate and bring their Tyson Truck to all 10,000+ food and football
loving fans. Sampling their famed menu items for FREE, attendees can expect to taste the ways in which Tyson is
committed to showcasing a variety of ways to enjoy chicken - it’s more to love!
Best Foods, the world’s most iconic mayonnaise brand, will take all of your
Tailgate favorites to the next level. Elevating everything with Best Foods® Real Mayonnaise, Best
Foods is excited to park their food truck adjacent to the Strip and serve samples of their all-new Buffalo Chicken
dip. Make sure to stop by and experience what real mayo is all about!
Guy Fieri, in partnership with Two Roads Brewing
Company, is excited to bring Flavortown Spiked to Flavortown
Tailgate. The new line of premium spiked fruit punches and teas are all crafted with real fruit, bold flavors and
better ingredients, delivering out-of-this-world taste.
Served across the Tailgate and featured at the dedicated Flavortown Spiked bar onsite, attendees will be able to
quench their thirst and taste how the line of flavored malt beverages puts the FLAVOR in Flavortown.
Flavortown Cookware, an all-new, out of bounds brand of cookware inspired by the Mayor of
Flavortown himself, will create an interactive on-site experience highlighting what Flavortown Cookware is all
about. Created in partnership with Mon Chateau, Flavortown Tailgate attendees will
get a first look at Flavortown Cookware’s Laser Titanium line providing premium nonstick cookware, without the need
for any potentially harmful chemical coating.
Going to the Big Game? Buy tickets with No Hidden Fees on TickPick to get HELLUVA Savings. TickPick,
the original ticket marketplace with no hidden fees that guarantees the best prices on tickets to live events and
the official ticket partner of Guy’s Flavortown Tailgate is the brand powering FREE access to the Big Game Weekend’s
largest culinary event ever. https://www.tickpick.com/nfl/super-bowl-tickets/.
Santo Tequila, certified additive-free and made from the finest 100% Blue Weber
Agave from the highlands of Jalisco, Mexico, is proud to feature their signature spirit at Guy’s Flavortown Tailgate. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this
award-winning, super premium tequila will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and
Añejo Tequila. www.santospirit.com.
About Guy’s Flavortown Tailgate
Guy’s Flavortown Tailgate kicks off Big Game Weekend 2024 at an unprecedented location on the Las Vegas Strip, within
kicking distance of the championship game! Part food, part music festival, the free and family friendly event was
designed to celebrate the local flavors of the host city and is poised to be the largest tailgating event in
history. Hosted by America’s favorite restauranter, NY Times Best Selling Author, Emmy Award-winning TV host, and
one of the most influential culinary stars to date, the one-of-a-kind event is open to 15,000 locals and football
fans visiting for the Big Game. Guy’s Flavortown Tailgate is produced in partnership with Medium Rare. Guy’s lauded
production company Knuckle Sandwich and Medium Rare previously produced the inaugural Flavortown Tailgate in
Phoenix, breaking records for the world’s largest tailgate, as well as Guy’s Restaurant Reboot, a virtual
live-stream benefiting the hospitality industry during the early months of the COVID-19 Pandemic in 2020.
About Guy Fieri
Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and
influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown
and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving
business empire has grown to include restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle
Sandwich cigars.
About Medium Rare
Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports &
Entertainment, partnering with well know athletes and brands to create iconic media properties including Shaquille
O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri's Flavortown Tailgate, Rob Gronkowski’s Gronk
Beach, Dave Portnoy’s One Bite Festival, and many more. Creating and executing iconic IP and events which draw in
millions of views and fans from around the world, Medium Rare works also reaps industry accolades.
Recognized with six Webby Awards, Medium Rare Founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni
and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. The group’s
world class production is balanced by its growing management division, overseeing careers, tours, and partnerships
deals for some of the most celebrated artists and athletes including Gordo (formerly DJ Carnage) and DJ Diesel aka
SHAQ. For more info visit www.Medium-Rare.com
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a
complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola,
Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and
beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center
of how we will create value and growth by operating within planetary boundaries and inspiring positive change for
planet and people. For more information, visit www.pepsico.com,
and follow on X (formerly Twitter),
Instagram,
Facebook,
and LinkedIn
@PepsiCo.
About Visa
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial
institutions and government entities across more than 200 countries and territories. Our mission is to connect the
world through the most innovative, convenient, reliable and secure payments network, enabling individuals,
businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone
everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. Visa is a
registered trademark of Visa U.S.A., Inc. All other trademarks and service marks belong to their respective owners.
Prepaid debit cards issued by Sutton Bank.